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Guangzhou Fair article

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Guangzhou Fair article

2025-05-07

At the Canton Fair, the export team of DERCHI  stood out as a highlight. Led by Export General Manager Su Jinyuan, the elite team boasts rich business experience, leveraging deep understanding of window and door technology, professional communication skills, and market insight to precisely meet customer needs. Team members not only provide detailed explanations of various product features but also offer comprehensive solutions from design adaptation, transportation, to final delivery, showcasing the professionalism of 'Chinese services'. This dual advantage of 'technology plus service' attracted in-depth discussions with potential buyers from multiple countries worldwide during the exhibition, highlighting the brand's strong appeal in the international market.1

DERCHI booth became a focal point of popularity at the second phase of the Canton Fair. The brand showcased its door and window series, demonstrating the product's adaptability and aesthetic value. With its innovative design and high safety features, it attracted numerous buyers to experience it firsthand. Many visitors noted that these products not only lead in technical functionality but also meet Europe's stringent environmental standards, making them highly suitable for local market needs.2


DERCHI Doors and Windows CEO Lei Shaoyun stated, 'In the next decade, our goal is to become a globally recognized Chinese brand of high-quality doors and windows, illuminating the world with superior living standards.' In the future, the brand will deepen its overseas localization strategy, empowering the entire chain from production to service, further tapping into the global home decoration and building materials market.


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The 137th Canton Fair is not just a trade event but also a declaration of China's manufacturing sector exporting technology standards and brand value to the world. DERCHI Doors and Windows, through technological innovation, smart manufacturing, and a global perspective, presents the 'world answer' for Chinese doors and windows on the international stage: the Chinese doors and windows industry has transitioned from 'cost advantage' to 'technology leadership,' reshaping the global industrial chain landscape. Driven by its overseas strategy, Chinese brands will undoubtedly become an indispensable force in the international high-end market.4